WELCOME TO BRIGHT BAITS BELGIUM!

PASSION FOR FISHING

The story of Bright Baits began in 2009 when my passion for crafting artificial lures for sea fishing turned into a full-fledged business. The name "Bright Baits" was coined by my wife and stands for "thoughtful, striking, excellent". From the very beginning, we specialized in providing high-quality products for crafting artificial lures, particularly for fishing predatory fish in both freshwater and saltwater environments.

Browse our products

Since our establishment in 2009, we have rapidly grown and gained a global reputation in the angling industry. Our clientele ranges from creative hobbyists at home to retail stores distributing our products, and even companies manufacturing lures for resale. Our commitment to delivering top-notch products with excellent service has earned us a solid reputation, enabling us to supply many new customers with the necessary materials every week.

Browse our products

In 2012, our warehouse quickly became too small, prompting us to move to a larger facility spanning 520m². In 2015, we invested in automated filling machines to meet the increasing demand and ensure swift deliveries.

In 2016, my beloved wife joined our company on a full-time basis. She oversees the production and packaging of orders.

We hope you'll find our products as enjoyable and beneficial as we do, whether you're an angler or a business.


Thank you for your interest in Bright Baits Belgium!

Joachim & Mieke